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ethnic newborn baby doll with afro hair
Sincerely Sheila - Improving Mental Health with reborn life like dolls baby dolls.
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​​​Sincerely Sheila™, formerly ITs A Doll, an award winning company based in London UK makes, sells and leases ethnic and caucasian reborn lifelike baby dolls to use as a calming nurturing aid.  Our dolls are hand painted making them unique.  Instead of painting on canvas we paint on vinyl shaped doll limbs and the result is a piece of art you can hold, as a comforter. Our dolls are designed to appeal to adults, any ethnicity and are classified as collector's items, they are not a toy and do not meet the Toy Safety Regulations 2011 therefore should not be given to  children under the age of 14. 

 

We pride ourselves on our integrity which is why we support authentic sculptors. Our kits are purchased through legitimate nominated suppliers, artists, manufacturers and reborned as appropriate.

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Mission Statement

​"At Sincerely Sheila™, our mission is to craft high-quality, lifelike reborn baby dolls that inspire joy, foster emotional connections, and celebrate the beauty of diversity. We are devoted to breaking societal beauty stereotypes by crafting dolls that accurately depict darker skin tones. Through our work, we aim to deliver tools for education, training, and heartfelt engagement".

Feedback

Photo of Hayley holding baby doll

I started doing research and cried reading your story as Im bipolar south african coloured grew up in apartheid and immigrated to australia and never identified with people here. I have her as Xanthe or Xeekie (boy). It's women like you who we should all look at and see ourselves as beautiful too. You are beautiful and talented and this baby is the first african baby I know of here and her owner loved her but said sadly she had bills. I'm obssessed with her hands her haaaaair just everything. My Mum loves her and says that is an african boy like you are african hayley lol, xoxoxo

(Hayley runs a reborn mums group in her city and advocate for miscarriage loss as well as dolls of colour).

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Announcement!


Black Girl, Broken Mirror: Overcoming the War with My Reflection has officially dropped!

This is more than a book—it’s a heartfelt journey of healing, self-discovery, and truth. If you’ve ever struggled with self-image, or want to understand Body Dysmorphic Disorder (BDD) through the lens of Black identity and culture, this is a story that speaks directly to the heart.

📚 Now available on Amazon: 👉 https://amzn.eu/d/hFwtCTq


Join my WhatsApp Channel for exclusive updates, behind-the-scenes moments, and all things Sincerely Sheila. Let’s continue this journey together.

💬 Stay connected: 👉 https://whatsapp.com/channel/0029Vb5oG8i5Ejy4unGi963K  

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© Sincerely Sheila. All Rights Reserved.

All content on this website—including text, images, artwork, downloadable materials, and brand identity — is the intellectual property of Sincerely Sheila and is protected by international copyright and trademark laws.

No part of this website may be copied, reproduced, distributed, stored, or transmitted in any form or by any means — whether electronic, mechanical, photocopying, recording, or otherwise — without prior written permission from the owner. This includes all content used for commercial, educational, or personal purposes.

Sincerely Sheila™ is a trademark registered to Sheila Paul. Unauthorised use of the name, likeness, or any part of the brand or product line is strictly prohibited and may result in legal action.

This copyright and protection apply worldwide. We actively monitor infringement and will pursue legal remedies when necessary to protect our creative and intellectual property.

Registered Office Address: Sincerely Sheila Ltd, 71-75 Shelton Street,

Covent Garden, London WC2H 9JQ

Founder: Sheila Paul Email: sheila@itsadoll.co.uk

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